Patterson Hornworks, owned by Jim and Cora Patterson, was founded in 1996 in Los Angles. In 2005, the company relocated to Las Cruces, New Mexico. The company’s main business is selling, customizing and repairing French Horns. These rich sounding instruments, so beautiful to hear but so difficult to play, are the cornerstones of any orchestra’s brass section, and the Patterson instruments are recognized globally for their exceptional quality. The company does, however, have four major competitors, including Yamaha, a global conglomerate. Patterson’s market is thus focused on professional level instruments, which makes them and a few other smaller companies niche players (no pun intended).
By operating in the professional segment, they have attracted a global reputation among players for the London and New York Philharmonics, the Bolshoi Theater, various Hollywood recording studios, and even our own local Las Cruces and El Paso Symphonies. Regardless of the reputation, the market is still very small (these instruments will last a lifetime), so it is difficult to steer such a small company toward growth.
SCORE counselors in the Las Cruces Chapter were able to work with the Pattersons to help them plan for future growth and attract the funding needed to support that future.
Based on the availability of SCORE advice, the quality of the business and marketing plans they helped us generate, the analysis of inventory and other corporate assets, the company was able to secure financing and move ahead with our strategic and marketing initiatives.